Archives par mot-clef : opportunities
Salons – Activités “Après le Show”
Le “Center for Exhibition Industry (CEIR)” rapporte dans une étude que 80% des opportunités vues ou notées par les exposants pendant un salon ne sont jamais suivies. C’est aussi notre observation. Étant donné l’investissement… c’est plutôt surprenant n’est-ce-pas ? De … Continuer la lecture
L’impact de la culture dans la vente
Ce billet présente des informations intéressantes sur l’impact des aspects culturels sur les activités de commercialisation. Continuer la lecture
L’Analyse S.W.O.T.
The S.W.O.T. Analysis, where you evaluate your Strengths, Weaknesses, Opportunities, and Threats, is well known in the business planning process. Many companies use this method during strategic planning exercises as a way to form strategies and make decisions on new business ventures or initiatives. It is powerful because it looks at both internal (strengths, weaknesses) and external (opportunities, threats) forces.
As powerful as the S.W.O.T. Analysis is for business planning, it is equally powerful in sales and marketing decision-making. By employing this traditional tool to each of your sales and marketing activities, you can take advantage of your strengths, uncover new opportunities, minimize your weaknesses, and eliminate your threats in amazing ways. That is, however, only if you can be objective. Otherwise, the exercise falls flat.
While the S.W.O.T. Analysis can be applied to decisions about business planning, product development and other strategic decision-making tasks, consider using it for Sales and Marketing Activities Continuer la lecture
Pourquoi exporter?
Sommaire d’une Étude sur les raisons de vouloir exporter et indiquant les atouts, freins et motivations à l’exportation Continuer la lecture