Tag Archives: business opportunity assessment
Choosing your Go-to-Market Strategy
“”We’re spending all this time, money, and resource on marketing, sales, fulfillment, information technology, and about forty other things. Tell me again how they all fit together“? The demand side of our business, the supply side, and the supporting infrastructure … Continue reading
Your Elevator Pitch Can Lift You to the Top
(The first par of this post was originally published by startupprofessionals) How many networking events have you been to where the question “What does your company do?” results in an answer that is either undecipherable or is too vague to … Continue reading
Early Adopters
Early Adopters Don’t Make Your Market (original text by Marty Zwilling) The conventional wisdom is that “early adopters” are the ideal target for startups, to get business rolling. I see two pitfalls with any concerted focus on early adopters; first, … Continue reading
Ten ways to stay ahead of your competition
Adam Hartnung, CEO of SparkPartners and author of Create Marketplace Disruption, has compiled a list of ten ways to stay ahead of your competition. Here are my favorites: Seek disruptive innovations. If you stick to the status quo, you’ll be an … Continue reading
Geoffrey Moore Interview
As quickly as technology is changing, Geoffrey Moore’s Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the … Continue reading