Promotional Plan and Public Relations

Once the choice of target markets has been completed with the Business Opportunity Assessment (BOA),  it is appropriate to define the strategies and actions for promotion.

The promotional plan is usually one section of a more global marketing plan (the 4 Ps).  The promotional plan should enable you to project the human, logistical and financial resources assigned for promotion, and this is something you can do for every month of the year.

Contact us to request a proposal.  It will be our pleasure to send you a generic template for a promotional plan that can be adapted to your needs.

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